Tool Kenntnisse

 Online Marketing
 
Mediaplanung AGOF/TOP-Planungstool

SEA

 

Google Adwords (Google Professional Certificate),
intelliAd, SearchIgnite
SEO Xovi, Sistrix, LinkBird, Screaming Frog, Ryte etc.
Affiliate Marketing AWIN, affilinet, belboon
WebAnalytics Google Analytics, Adobe Marketing Suite (Omniture Site Catalyst)
Business Intelligence QlikView, Power BI
CRM Salesforce, SharePoint, CRM+, HubSpot
Marktforschung Nielsen Netratings
Social Media Monitoring MeltwaterBuzz, Brandwatch
Online Umfragen Netigate
Newsletter eC Messenger (Teradata - ehemals eCircle), CleverReach, MailChimp

Adserver-Technologien

 

DoubleClick, intelliAd, Open AdStream, AdTech/Helios
frühere Adserver: n7 newtention, IQ Eyeblaster
   
 Projektmanagement  
Projektplanung und -verfolgung MS Project, OpenProject, Redmine, Asana, Basecamp, SharePoint, Confluence, Jira, Trello
Budgetierung und Controlling Projektron, Aproda
Sonstiges Visio, MindMapping
   
 Website & Content  
CMS Typo3, WordPress, Movable Type
Konzeption / Wireframe Axure
Grafik Photoshop, Gimp, Fireworks
Sonstiges HTML, Dreamweaver, Acrobat Pro, Homesite
   
 Office  
MS Office Outlook, Excel, Word, Power Point
  Access (Basics)